Site funding

How this site makes money

I started Money Saving Answers as a community question and answer site, and eventually developed it into what it is today. Money made by the site helps me to keep researching, and producing articles for you to enjoy. In keeping with the site's original community spirit, commercial activities are limited.

The site earns money in two way:

Some of the links used on the site are what's known as “affiliate links”. By buying through those links I may receive a commission for the sale. This is the same model used by sites like Money Saving Expert and Voucher Cloud. This has no effect on the price for you.

The blog's independence is really important to me so I only include the best offers and deals, whether there is an affiliate link available or not. I also refuse all sponsored posts. Everything I write is because I believe it's something you should know about, not because I've been paid to write it.

But any money I do make helps me carry on producing the articles and podcasts for you to enjoy!


Throughout this site you may find limited contextual ads as provided via Google's Doubleclick network. Each time you click on an ad I earn a very small commission, even if you never actually buy anything. Like you I hate it when ads get in way of great content, so where possible I restrict the amount and the type of ads you see, to such an extent that in many articles you won't see any ads at all.

Affiliate links

Where products and services have been mentioned, I look to see if any affiliate links are available for those products. Where affiliate links are available I'll include them in the article and by clicking on those links and taking out products or services, I may receive a commission. This is the same method of earn as employed by popular sites such as Money Saving Expert, MoneySupermarket, and LoveMoney, not to mention all the voucher, deals, and comparison sites online.

Only affiliate links that give you an identical (or better) deal than going direct are used, and I never allow the availability of an affiliate link to affect decisions when reviewing any products or services to you. In fact, many of our articles are written long before affiliate links are even considered. If something is worth saying it will be published because I believe it is worth knowing, not because I have been paid to write it.