What is tide?
Tide is an alternative ‘bank' account aimed at small businesses, freelancers, and independents.
We usually refer to these accounts as being card-based due to the way they work, but in the case of Tide, mobile first, or app-based might be more correct.
In true challenger bank style, the Tide account is based around a smartphone app. And while other popular alternative business accounts also enjoy banking apps they aren't as central their proposition.
In Tide's case, the app is everything. It is the account. You won't find any traditional online banking, costly customer service numbers, or frustrating login procedures. The account is run and managed solely within the app. Customer service also comes via the app, though you can of course email too if needed.
How does it work
The beauty of the Tide account is in it's simplicity. Basically just download the Tide app and follow the on screen prompts. Account application takes less than 5 minutes, and all being well you'll have your sort code and account number sent to you a few minutes later.
In our tests there was a slight issue verifying the ID we used, but we still had our account details within a couple of hours, while the Mastercard came within three working days.
Payments to and from the account can be made immediately, but direct debits can take a few days to setup. Unlike some other card based accounts, there are no split pools. The money in your account, is in your account. There's no need to split funds between the account and the card, they are one and the same.
How much does it cost?
Here's the real boon. The Tide account costs just 20p per transaction. That's it. Well almost it. There's a £1 ATM fee, but that's all. No monthly cover charges, no hidden fees, just 20p per transaction, and not even on all transactions. If you can receive payments via BACS rather than Faster Payments, then there's no fee at all.
How long that remains sustainable is going to depend on the type of businesses that Tide attracts, and how they use the account. However, should anything ever happen to the company, your money/your business' money is safely ring-fenced at Barclays.
What can you do?
You can use the account like you would any standard bank account to make and receive electronic payments, to setup direct debits, and standing orders, to make card payments, and to transfer money.
Additionally, you can also send and manage invoices directly from the app, and use the card abroad at point of sale, or online, without incurring any foreign exchange fees. For the ultra tech savvy, Tide also has an API for hooking up your account data to external services. Integration with accounting favourite Xero is available right out for the box, with FreeAgent integration planned in the future.
What can't you do?
Here's the crux. You can't pay in cash over the counter (at the Post Office or anywhere else), you can't receive cheques, nor can you make or receive international payments (yet). And while we loved the app, it is the sole means of accessing and administering the account. That won't suit everyone, particularly those used to more comprehensive online banking platforms. That being said, there is a web-based portal that features the same functionality as the app, but you need the app to access it.
Unfortunately, if you lose your phone, you are stuck. You can email Tide, to get your account frozen and your card cancelled, but you're locked out of the app until you get a another smartphone. Compare that with other accounts, that offer full online and telephone banking services that can be used in lieu of the app.
- Cost effective
- Instant sign-up (roughly 3 minutes)
- No credit checks
- No foreign exchange fees, commission, or loading
- Fast customer support
- Integration with Xero
- No international payments (yet)
- Totally app based (great for those who live on their mobile, but perhaps not so good for others)
- No touchID/biometric login
- No cash payments
- Cannot accept cheques (yes, some companies still use them)
- No account access if you lose your phone
- Faster Payments seem slow to show up in the account
- No integration with FreeAgent
Our verdict – It's a no-brainer (almost)
The Tide account is a welcome alternative to traditional business bank accounts, and even to the usual card based alternatives, but it's not for everyone.
It's simplicity and ease of use, makes it perfect for small businesses that need basic account and need it quickly, while the lack of credit checks, and ease of application make it a great proposition for those with credit history. Typically, such users would struggle open a traditional business bank account, and instead turn to the likes of CashPlus or CardOneBanking.
That being said, the account does have some limitations. We are aware that it is still early days so to speak, and many more features are on its road map for 2017 and beyond, but until they make it into the account we can't count them.
The inability to pay in cash over the country, means it's a complete non-starter for cash-handling businesses. Similarly, not being able to accept international payments, or cheques, could also present a problem. Managing the account solely via an app my put off some, but could be seen as a plus for others.
If your business fit's within the accounts limitations, then it's a no-brainer. At 20p per transaction, it is possibly the most cost effective business bank account around, and depending on your business could work well as a main or even back-up account.